Lickie Dickie Cleans Up Oral Sex

LOS ANGELES — Alice Bruce was not a fan of oral sex until she developed the Lickie Dickie.

The Lickie Dickie is essentially a scented napkin with a perforation in the center for the penis. The napkin blocks pubic hair and catches fluids while the scent masks any undesirable odors.

“Every time I was approached by my husband for oral sex it seemed like a chore instead of something that I enjoyed,” Bruce told XBIZ. “I knew how much he enjoyed the act, so I set out to make the experience a little better for the giver.”

Bruce, who previously worked as a mortgage broker, began her foray into the adult industry by casually discussing her idea with other women.

“I was quite shocked to find out that most of them were not real fans of oral sex either,” she said. “I also learned that this is something that the younger crowd (in their 20’s) does almost as if it were a kiss.”

Bruce said she proceeded by asking adult retailers for feedback on the product and its logo and packaging.

“They were totally impressed telling me that the great thing about this product is that I have a 100 percent of the market as nothing else like this exists,” she said.

The industry’s encouragement inspired Bruce to patent the product and trademark the name and by the December, the Lickie Dickie was ready for distribution. Now, Bruce’s mission is to spread the word on her product and clear up any misconceptions, she said.

“It seems as though some don't understand the reasoning behind my making the Lickie Dickie genital oral sex napkin,” Bruce said. “Sure, it could be used as a novelty for bacheloretes, grooms or pleasure parties but it wasn't made as a novelty. It was made to help others that have issues with oral sex.

“This product is not for the person that likes messy, wet, slobbery oral sex — it’s for the person that likes to have things a little neater, more hygenic, with the freshest scent in mind.”

Bruce’s future plans for the Lickie Dickie include adding multipackaging as well as new fragrances.

Lickie Dickie is available through Barry at Adult Wholesale Distributors by calling (877) 427-7741, or visiting LickieDickie.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Show More